Using Growth-Driven-Design for a Quick Shop Relaunch

EXPRESSO Deutschland GmbH has been a successful intralogistics manufacturer and market leader for aluminum transport equipment for more than 60 years. In order to better exploit the opportunities offered by online business, the company is focusing on a comprehensive shop relaunch that will convince potential customers with its user-friendliness, emotional appeal, and functionality.

Time is money, and the sooner an improved online shop is up and running, the quicker optimizations have a positive effect on sales. That's why we used the Growth-Driven-Design method to implement the shop relaunch. The basic idea: The most important functions are quickly implemented as part of a quick relaunch, after which the shop functions are continuously developed to meet current user needs.

As the technical basis for the shop relaunch, the open source framework Pimcore is the ideal foundation to meet the challenges of digital commerce. In the first step of Growth-Driven-Design, we realized appealing product pages in a responsive design, short loading times and intuitive navigation as well as additional payment options and an integrated blog. As part of the Growth-Driven-Design strategy, we implemented additional language and country variants and virtual consultation was made possible by means of application filters. Additional features are implemented on a regular basis and thus continuously improve the user experience.

Thanks to Growth-Driven-Design, EXPRESSO's new web shop went online and generated revenues only a few weeks after the first strategy workshop. The basic structure of the relaunch is now being continuously expanded and improved. Both the corresponding priority list and the current user behaviour will be included in the planning and implementation of the next steps, so that the new online shop can grow profitably.